Thursday, November 11, 2010

INTERVIEW with Jewellery Designer from SanCerre, Sarah Wilkinson

Recently I was lucky enough to be able to ask Jewellery Designer 29 year old Melbourne Designer Sarah Wilkinson from cult brand SanCerre a few questions to get an understanding behind her designs and also about jewellery trends.

The brand SanCerre has been around since 2006 and is available online and at over 150 boutiques across the country.

When did you decide you wanted to be a jewellery designer?
I could never find what I wanted so I brought the materials and started to make jewellery myself. I was a uni student and had to come up with a way of changing my wardrobe without having to spend huge amounts of money - accessories become my answer.

Where do you draw your inspiration for your collections?
Travel plays a big role.  I am always inspired by the colours, textures and designs I come across, particularly in Asia. I also get motivated by accessorising my everyday outfits. I like to sample ideas on myself and see what sort of feedback I get off people. We also like to ask our customers what they want and try to cater to that too.

What do you have in store for Sancerre?
2010 is going to see SanCerre release a clothing line to complement our existing accessories. It is a line of mix and match pieces so each customer can create their own look, consisting mainly of basics with a twist that are designed to be layered and a few fashion pieces. We have chosen to avoid trends, so each piece will be able to be worn season after season. It encompasses a lifestyle really, proving that style and comfort are perfect partners. It will be easy to wear and care for and affordable.
We are also going to expand our jewellery lines with a strong focus on sterling silver. Stay tuned!

What direction do you want to take your jewellery design to? 
I particularly love tribal (100% silver) and sterling silver as it requires little to no maintenance and just wears and wears- you put it on and don't have to worry about it. These materials are going to play a big part in upcoming lines. I also love the gift giving aspect of our jewellery. A gift can be personalised, catering to an individual's needs and taste by choosing a specific medallion or charm eg. Love, health, friendship or guardian angel, making it a gift with meaning, so there is going to be a strong focus on pieces that carry significance and are not just aesthetically pleasing.

What are next trends that you see in the future of jewellery design, are there any particular materials you would like to work with or incorporate?
As I mentioned previously, I would like to continue to work with Tribal and Sterling silver. I prefer natural materials for their texture and endurability, although sometimes they prove more of a challenge to work with. There are still a lot of synthetic resin products being used in the market due to their affordability and availability however, I believe there is a trend encouraging sustainability and care for the environment incorporating the use of recycled products such a computer parts, car parts and recycled paper. We are currently searching for a supply of recycled glass to incorporate into our range.
How would you describe the current trend in jewellery?
In Australia we seem to be dabbling on both sides of the spectrum. Big bright chunky materials/jewels on robe or chain contrasted with super fine pieces with delicate trimmings. We will always have the traditionalist especially in Melbourne who love the classic pieces from the likes of Tiffany's.

Who do you have in mind when you are designing your jewellery?
We like to keep the consumer in mind. We therefore focus on quality, affordability and individuality. We like our pieces to be worn with ease and versatility to suit any outfit or occasion, with age no barrier.

What tip would you give for when girls are picking jewellery pieces to wear?

Don't follow current trends, follow your heart. Retain your own sense of style.

What's your favourite piece in your current collection?
Ohhh, this is hard! I wear the Tibetan silver bracelets continuously, but as Christmas and warm weather is coming, the bright colours of the fiesta necklaces and the Wood stock silk ropes are taking pole position as they are great gifts.
You can find out more information about the SanCerre you can visit the website here.

miss chew


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miss chew

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