Tuesday, February 8, 2011

Join the FITE and help a women become an entrapeneur!

We are women hear us roar! I think a lot of us forget this song and forget this message. We may think that we live in an equal world, but sadly we don't. Last week I joined the FITE.

"The FITE I am referring to is a global empowerment platform powered by Kiva.org, the nonprofit leader in microfinance, that is designed to foster Financial Independence Through Entrepreneurship for women in the developing world.
Dermalogica, the world’s preeminent professional skin care brand, is the founding partner for FITE, and has invested all the research and development to make FITE possible. From supporting creation of the platform, to being the first partner to create a retail connection with its FITE products, to rallying its tribe of over 100,000 successful women entrepreneurs worldwide to join FITE, Dermalogica has helped make the vision of FITE a reality".

Sound great doesn't it! Bascially in a nut shell to get involved with this great campaign all you need to do is purchase one of the Dermalogica products with the FITE logo these include:

-Daily Microfoliant (which I got and will review soon)
-Skin Hydrating Booster
-Total Eye Care
-Intensive Eye Repair

Once you buy one you peel off the label and hop onto the FITE website http://www.joinfite.org/ money from the sale of your product will be donated by Dermalogica to a women in a underdeveloped country to help fund her business. The best bit about this is you choose in what country, even city to help a women and also what type of business. I chose Africa and a retail store. Then a week later you receive a email from FITE letting you know who they have chosen. You can then follow their journey as they set up their business

Check out this video for more information:

A week later FITE email you with the women they have chosen to donate the money to and a bit about her and her business.

This is the information I was sent:

The entrepreneur funded is Siyazama Group
Lindiwe Gloria Thethwayo is 54 years and married with six children between the ages of 10 and 28. Two of them attend school. She runs a tuck shop (a small convenience store) in Mtubatuba in the KwaZulu-Natal province of South Africa. She has been in the business for three years and she operates her business at her house. She also earns income from the government child support grant. She says that the main challenges to her business are clients who do not pay on time. She requested this loan through WDB and Kiva to buy more stock like cold drinks, sugar and other goods. She adds that the extra income from this loan will help her buy furniture for her home. In the future she would like to extend her shop. Lindiwe is pictured on the right raising her right hand.

And this is her family, Lindiwe right.

From now I will be able to track her progress and donate more money which she will pay you back as her business grows.

I just love this concept rather then just donating to a charity which may be great but you don't know where the money is going. This way you are buying a product you may buy anyway but you are donating to a great cause.

If you have any questions about how this works, let me know.

I encourage all of you that when you go to buy your next product you keep an eye out for Dermalogica FITE products.

miss chew


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I welcome all comments, good and bad, but please be nice and consider would you say that to your mother?
miss chew

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